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Course Curriculum

Module 1
Snapshot into our methodology FREE 00:02:12
Introduction to course 00:06:00
Our Penny Drop Moments 00:08:00
Performance Formula 00:05:00
Business Objectives 1a 00:02:08
Business Objectives 1b 00:04:24
Types of Metrics 00:04:21
The Digital Industry Needs Alignment 00:04:19
Quiz 1 00:10:00
Module 2
Introduction to Research 00:04:31
Keyword Research 00:00:58
Creating Content Pillars FREE 00:08:12
Content Research 00:04:04
Prioritising Keywords 00:12:07
Module 3
Introduction to Website Architecture 00:04:31
Two Focus Areas 00:02:15
Duplicate Content 00:02:34
Internal and External Links 00:07:25
Introduction to URL structure 00:06:47
Penny Drop Moment #2 00:04:48
Page and Domain Authority 00:03:22
Quiz 3 00:10:00
Module 4
Optimising for search 00:03:03
WordPress and SEO 00:04:46
Anatomy of a Good Landing Page 00:07:33
Anatomy of a Good Blog Post 00:04:49
Blog Post Optimisation 00:30:00
It is time to get Blogging! 00:05:00
Quiz 4 00:10:00
Module 5
Introduction to Content Promotion 00:05:14
Business Objectives influencing Content Promotion 00:08:33
Traction Points from Content Promotion 00:02:24
Content Promotion Influencing SEO 00:04:54
Fundamental Principles of Paid Search 00:05:15
Connecting Business Objectives to Google Adwords 00:09:06
Pay Attention to Bid Types 00:02:47
Two Email Strategies 00:04:56
Quiz 5 00:10:00
Module 6
Introduction to Marketing Automation 00:04:13
User Journey and Marketing Automation 00:12:16
Business Objectives for Lead Nurturing 00:03:55
Workflows: What are they? 00:04:08
Re-marketing to Warm Leads 00:02:21
Don’t Just Sell. Create Value. 00:03:21
Landing Pages that Convert 00:02:45
Quiz 6 00:10:00
Module 7
Introduction to Traction Methodology 00:03:30
Short and Long Term Traction Strategies 00:07:25
Going Granular 00:08:07
Strategy without Traction Lens Example 00:04:56
SEO’s Low Hanging Fruit 00:11:59
Finding Traction in Adword Campaigns 00:04:16
Finding Opportunities in Emails 00:01:47
What to look for in Social Media 00:05:14
Quiz 7 00:10:00
Module 8
Why do we Report? 00:02:23
Reporting on “Out Of Sights” 00:04:13
Reporting to your internal team 00:08:05
Reporting to your Clients 00:11:54
Introduction to Google Analytics 00:03:02
Adwords User Behaviour 00:00:00
Google’s Search Console 00:05:19
Traffic Channels 00:05:47
UTM Tracking 00:00:00
Quiz 8 00:10:00

Course Reviews

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    Excellent Online Course

    5

    I really enjoyed working through the syllabus of this course. The content of the learning material was excellent – slightly more advanced and not as basic as other courses on the market. I especially found the videos and link sources to be very interesting and relevant. Yes from me and thumbs-up! 🙂

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About

Webgrowth Academy is an online education site which imparts digital marketing knowledge and skills to 1000's of students in Africa.

Unit 2, Cardiff Castle, Newlands, Cape Town
+27 21 818 5792
support@webgrowth.co.za
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